She Redefined Success (without Compromising Her Values) After Nearly Losing Herself in the Hustle

Theresa Taylor stared at her computer screen, exhausted.

Another day of endless content creation, chasing algorithms, and feeling like she was getting nowhere.

She had transitioned from being an elementary school teacher to a mom trying to find her footing in the online business world. The entrepreneurial bug had bitten her, but the journey was anything but smooth.

Fast forward to today.

Theresa is thriving as a business coach, helping women build lucrative businesses without sacrificing family time.

The secret? A powerful tool she stumbled upon during a three-month sabbatical that changed everything.

Most online entrepreneurs are drowning in a sea of conflicting advice and shiny object syndrome. Theresa's been there. She knows the struggle of feeling lost amidst the noise. But she found a way out.

Enter the thought model.

It’s not just another marketing gimmick; it’s a game-changer that revolutionizes how coaches create content, develop offers, and connect with their audience.

Understanding the New Facebook Landscape

Facebook's algorithm now favors young adults aged 18-29. They’re not here for cat videos; they want solutions, communities, and support through life's transitions. This demographic shift means content creators must adapt their strategies to meet these evolving needs.

Theresa emphasizes that video content reigns supreme on Facebook. But it’s not about dancing on camera or cracking jokes; it’s about delivering real value consistently. Her insights are rooted in her own experiences navigating the turbulent waters of social media marketing.

The Thought Model: Your Secret Weapon

The thought model is more than just a framework; it’s a transformative approach that helps you connect deeply with your audience. Here’s how it works:

• Circumstances: Identify situations your audience faces.

• Thoughts: What thoughts do these circumstances trigger?

• Feelings: What emotions arise from these thoughts?

• Actions: How do these feelings lead to actions?

• Results: What are the outcomes of these actions?

By applying this model, Theresa teaches entrepreneurs how to create content that resonates with their audience's experiences and emotions. It’s like mind-reading—but ethical and strategic.

From Burnout to Clarity

Theresa's journey took another significant turn when she realized that many women weren’t aspiring to make six figures; they simply wanted to match their previous corporate income or their partner’s salary—typically around $5,000 a month. This revelation led her to create the Pathway to 5K, a program designed to help women achieve consistent monthly income without overwhelming themselves.

The program focuses on clarity and actionable steps, stripping away the fluff that often bogs down online entrepreneurs. It’s about building a business that aligns with personal values and lifestyle choices—something Theresa is passionate about.

Imagine knowing exactly what content to create. Effortlessly speaking your ideal client's language. Developing offers that sell themselves because they’re so perfectly aligned with your audience's needs. That’s the power of the thought model.

Embracing Rest as a Strategy

But here’s the kicker: it’s not just about business strategy. Theresa's biggest lesson? The importance of rest.

During her three-month sabbatical, she learned that rest isn’t just a luxury; it’s essential for productivity and creativity. Initially filled with anxiety about stepping away from her business, she emerged rejuvenated and more focused than ever.

Theresa emphasizes that incorporating regular periods of rest can spark creativity and prevent burnout—a revolutionary concept in today’s hustle culture. She now schedules intentional rest days and quarterly breaks to recharge her mind and spirit.

Practical Steps for Implementation

So how can you implement these insights into your own strategy? Here are some practical steps:

• Embrace Video: Start incorporating more video content into your Facebook strategy.

• Focus on Value: Ensure every piece of content offers real solutions or insights.

• Use the Thought Model: Practice working through the model for various scenarios your audience might face.

• Develop Your Offer: Use the reversed thought model to create programs that genuinely serve your clients' needs.

• Be Consistent: Building a strong presence on Facebook takes time and regular effort.

Creating Community

Theresa’s community— Theresa Taylor Coaching: Marketing, Sales, and Productivity —is a testament to her commitment to support other women in their entrepreneurial journeys. Here, members can access resources, workshops, and training sessions designed to empower them in navigating the complexities of online business.

Her story is one of resilience and transformation—a reminder that success doesn’t have to come at the cost of personal fulfillment or family time.

Theresa has proven that it’s possible to build a thriving business without sacrificing what matters most—faith, family, health, and personal happiness.

In the world of value creation, it's not about doing more… it's about doing what truly matters, and enjoying the journey along the way.

Got a Book You Want to Write?

Here’s why you might want to be in an anthology FIRST.

Had a great conversation this week about this strategy, and thought you might also want to know about it, too.

So, here’s what usually happens with authors whose names are not Stephen King…

The Solo Author Model

1. You write a book.

2. You publish the book.

3. You tell everyone you know that you did #1 and #2.

4. They love you, so they buy the book.

5. It sells a little.

The end.

But wait! What if you signed on with a publisher who guarantees your book will become a bestseller?

The Publisher Model

1. You pay a publisher 5-figures.

2. You write the book. (The publisher may provide a writingarage has become a pop-up Barnes & Noble. Many publishers require you to buy a whole lotta copies.)

3. You tell everyone you know that you did #1 and #2. Might leave off the details of doing #3.

4. You also do all kinds of other promo stuff that your publisher recommends/requires. (They also do some stuff behind the scenes, keeping a close eye on your sales and progress toward bestseller status. It’s cheaper for them to run ads than to refund you. Again, not a bad thing, if it works. It probably will.)

5. More people buy the book.

6. You hit bestseller status over time.

OK, so now, how about instead of starting with your book… you write a chapter in an anthology with 19 other likeminded authors?

The Anthology Model

1. You and 19 other authors co-fund the 5-figure investment the publisher requires. Now, you’re in the low 4-figures.

2. You write your chapter. (You get access to as much help as you’d like - from just some pointers —> to editing and feedback —> to even just having a ghostwriter interview you and write the chapter for you in your voice.)

3. Your publisher publishes the book. (Your car will be happy to know it can still sleep indoors at night. No minimum book order.)

4. You and the other 19 authors each promote the book. (Now it’s getting in front of 19x more people. It skyrockets up the seller ranks, easily taking a spot on the bestseller list. People who love it love you and follow you.)

5. You’re officially bestowed the title “Bestselling Author” by decree of Amazon.

6. You write your book, and get to add “Bestselling Author” to the cover.

7. You follow the same process for promotion - except now, your audience is much, much bigger. So your book gets in front of MANY more eyeballs.

Voila.

Paul Neustrom and I are going to help 20 entrepreneurs become bestselling authors, using this anthology model.

Maybe we can help you?

Here’s some more info for you and a way to let us know you may be interested in being one of our authors.