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- đđ¨ Sheâs turning RVs into profit centers (not the Walter White way)
đđ¨ Sheâs turning RVs into profit centers (not the Walter White way)
Plus, how to prevent eye rolling when itâs outside time
WHEELS AND WANDERLUST FOR THE WIN: MEET STACY MAXON OF FIRESIDE RV RENTALS
Well, that escalated quickly.
There Stacy was in 2019, just living a normal life in upstate New York until one day something caught her eye outside.
It was her familyâs RV sitting in the driveway. Just sitting there. Looking all lonely.
âWe really should get out there more,â she thought. But of course that was easier said than done. She was working a job. Her hubby Garth was working a job. They loved going camping with their three kids.
But bosses tend to frown upon their employees Zooming in from the wilderness. If thereâs even a signal. And even if you can do your job from anywhere, some places are just too much fun to work from.
So that poor lonely RV mostly sat. Or the Maxons would squeeze in a weekend here and there, as long as here and there werenât too far away. The clock was always ticking on their adventures, sternly reminding them not to stray too far away.
That is, untilâŚ
[insert time-traveling whoosh-y sounds and visuals here as we fast-forward to 2023, ok?]
Everythingâs different in 2023. The Maxons now manage TWENTY RVs, a whole business, freedom to roam at will, kids whoâve been places and seen things, and a whole new dream.
In this weekâs edition of Entrepreneurs Gone Wild, weâre hitting the road with Stacy Maxon, who bought a franchise with Fireside RV Rental. Youâll hear how the RV life rerouted this familyâs journey, of course. But also, how Stacyâs helping people with major buyerâs remorse turn their shiny albatrosses into profit centers.
Plus, weâre chipping away at all those roadblocks standing in the way of you getting more outside time. This weekâs tip will get you out there - but chances are, you wonât ever even need to use the tip itself.
But firstâŚ
A funny thing happened when I went to Midjourney to make the image for this weekâs promo of our super-cool sponsor, Email Magic.
See, he just published the most INSANE tip about running an A/B split test that I have ever heard. I tried it today and canât wait to see the results.
So, I wanted Midjourney to make an image of a magician doing that trick where he saws a woman in half. Letâs just say, I have been properly chastised about community standards. And you, dear reader, get this cheesy image instead. Though, if you subscribe to Email Magic, youâll probably make a whole bunch of money, too.
MANDATORY FUN USUALLY ISNâT
But when you own an RV rental franchise, itâs different. Stacy and her family now have way more flexibility to jump on opportunities to travel more.
Got to practice what you preach, after all. That means getting out there to have adventures, to collect stories to tell your renters, to find hidden gems to recommend. Itâs just good business.
So far, the Maxons have gone to 18 states and several national parks in their camper. If youâre ever stuck in traffic behind them, theyâre one of those families youâre rooting for as they mark the obligatory back-of-the-RV map that shows which states theyâve visited.
âBUY AN RV,â THEY SAID.
âYOUâLL USE IT ALL THE TIME, THEY SAID.â
For anyone with a wanderlusty heart, this is living the dream.
But for current owners of regrettable Covid-time camper purchases, Stacyâs business is the answer to a financial nightmare. The RV Industry Association says ownership increased over the past 20 years, but âthe trend really took off during the pandemic. Ken Wodek, general manager at Kunes RV of Stoughton, Wisconsin says sales kept going up in 2021 - and 90% of those buyers are first-timers.
They bought the dream. They just donât have time to dream it much.
Now, even if they donât have enough freedom to roam the country in their house on wheels, they can make that RV earn its keep. Just like Turo lets you make money renting out your car, and Airbnb your home, Fireside turns the behemoth in your driveway into a cash machine.
But if youâre just thinking of renting out your own RV, you may be thinking too small. What if, like the Maxons, you upped the ante and expanded to rent out a whole fleet of campers? If you had a bit of land, you could even set âem up and rent âem out. [Saw your eyebrows wiggle a little there.]
YOUâRE DOING WHAAAAT?
What was the on-ramp like for Stacy and Garth as they pulled this major U-turn in their life? Well, it helped a lot that they were both adventurers at heart who loved their RV time.
Family and friends were like, âYouâre doing whaaaat?â when they first heard the Maxonsâ plan. Entrepreneursâ family and friends tend to say that when they first hear about a âcrazyâ plan that involves walking away from a career decades in the making, a 401(k), and health insurance, and maybe even starting to homeschool your kids so you can enjoy all the freedom said crazy plan provides.
They also tend to ask stuff like, âHey, howâd you do that? Can you help me do it, too?â when they hear how that crazy plan actually worked.
Whatâs Stacy and Garthâs work life look like now? Theyâve figured out how to work well together. (Itâs an adjustment, as any of you whoâve got a partner in your business know.) Theyâve divided and conquered the workload. Stacy handles customer inquiries and reservations. Garthâs gotten certified as an RV tech, so he can do all the maintenance and repairs on the fleet.
Best of all, the Maxons know their decision to get into their business is impacting their kids in great ways. Theyâre going on all kinds of adventures as a family. Last winter, they headed down to Key West to do cool stuff like feeding sharks and going on boat rides. Theyâve been to the Smoky Mountains in Tennessee, too (maybe theyâll come visit Idyllwild Woods Retreat Center⌠you know, when weâve got somewhere for an RV to do RV stuff). Theyâve got their sights set on a trip out west sometime, too. As Stacy put it, âThe more successful we are in business, the further we can go.â
NO TRIP ENVY SYNDROME HERE
Spending all day everyday helping people get set to take incredible journeys might make one a little jelly. But Stacy says all she really needs is a cell signal to do the do. Sheâs made sales while out on a walk or on the road.
Living in upstate New York, she says itâs a bit of a challenge to get outside time in when itâs teeth-chatteringly cold. But thatâs where she gets her best ideas.
âSitting at a desk, your imaginationâs not working. Youâre just focused on the task at hand. Getting outside and exploring, thatâs when my mind comes alive.â
The Maxons would love to have their own campgrounds down the road. That would give them an opportunity to bring their kids into the business while spending tons of time in their beloved outdoors.
Theyâre the perfect example of building a business born of their passion for nature adventures. Stacy hears people say theyâll travel someday⌠when they retire, and sheâs so glad she and Garth took the plunge into Fireside RV Rentals. Theyâre getting to experience all this fun with their kids, now. âI want that for everyone,â she says.
And thatâs what itâs all about. If you want to talk RVs, connect with Stacy here.
LAST ONE OUT IS A ROTTEN EGG!
Entrepreneurial parents, listen up! Juggling business and family life is no small feat, but adding a dash of nature can be your secret weapon.
Thing is, sometimes our kids donât wannnnnnnna - and that can make even our best intentions fly out the window.
Still, getting everyone outside regularly is important. As always, having a few tricks up the old parenting sleeve can make things much easier.
Here's how to make the great outdoors irresistibly fun for your kids (and you!):
Follow the Leader: Let your kids take charge of the adventure. Be it a neighborhood walk or a forest hike, let them navigate. It's about exploring, not the destination.
Nature's Treasure Hunt: Create a mini scavenger hunt. A pinecone, a smooth rock, or a feather - simple finds can turn a regular walk into an exciting quest.
Wildlife Bingo: Make or download a simple bingo card with common wildlife or plants. First one to spot a row wins a prize. Itâs fun, engaging, and subtly educational.
Backyard Camping: Short on time? Pitch a tent in the backyard. Itâs a mini-adventure without the travel. Share stories, stargaze, and enjoy a night under the stars.
The key is simplicity. No elaborate plans needed - just a willingness to step outside and let the natural world do its magic.
But hereâs the funny thingâŚ
How much you wanna bet that if you get yourself and your kids outside, within five minutes flat, nature takes its course and your kids start inspiring you to run amok and play?
This Weekâs Goodies
đŠâđž Want to see one inspiration for Idyllwild Woods Retreat Center? My good friends made this magical place, and I love what theyâre doing for their community so much that this is my go-to charity to support.
đŤ For your peepers: The best way to view this week's Geminids meteor shower.
đ FEBRUARY!! First, what the heck is up with that weird extra R? Second, weâre booking already for February. Would love to tell your story! Schedule here.
Heâs been a white water rafting guide, hiked in Kenya, and now heâs helping entrepreneurs get fit so they can live long, lovely lives. Next, youâll meet Luis, a former marine biologist who recently dove head-first into the world of entrepreneurship. (Dude knows Capoeira, too!)
Wait⌠that âtooâ might give the idea that I also do Capoeira.
Hmm.
I mean⌠I donât. Not even a little.
ButâŚ
Well, thatâd be badass.
OK. Iâm rolling with it.
Nobody reads down this far, anyway. Right?
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