Will AI be your Skynet? Or your secret weapon for making Google send you customers?

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Hey there, fellow entrepreneur!

Feeling like your personal brand is more “Where’s Waldo?” than unforgettable?

You’re not alone.

Building a personal brand online can feel like trying to find a needle in a haystack—blindfolded.

But fear not!

We recently chatted in Entrepreneurs Gone Wild with Jason Barnard, the “Google Whisperer” and founder of Kalicube.com, to get the lowdown on personal branding strategies that actually work.

Spoiler alert: it’s not rocket science.

The Power of Personal Branding

Jason dropped some truth bombs: your personal brand is your business’s secret weapon.

It’s not just about shouting your name from the rooftops.

It’s about educating people on who you are, what you do, and how you can make their lives easier.

“If you can walk the walk, package it for Google so it understands and believes, then it will represent you that way.”

Translation: Make Google your BFF, and it’ll do the heavy lifting for you.

But remember, it’s not just about impressing the algorithms; it’s about being the same fabulous you across all platforms. And this one is FREE for you to use.

The Kalicube Process: Understandability, Credibility, Deliverability

Jason’s three-phase approach is as simple as 1-2-3 (literally):

1. Understandability: Make sure people and machines can figure out who you are and why you’re awesome.

2. Credibility: Show why you’re the best thing since sliced bread for your target audience.

3. Deliverability: Be everywhere your audience is hanging out—without being a digital stalker.

Starting Simple: Your Personal Website

Forget the bells and whistles. Jason suggests starting with a simple one-page website. Think of it as your online elevator pitch, minus the awkward small talk:

• Your name (because, duh)

• A clear description of who you are and what you do

• The audience you serve

• Why people should trust you (no pressure)

• A great photo (because we’re all a little vain)

This page is your digital HQ, linking to all your social profiles and online mentions.

The Visual Power of Consistency

Jason’s secret weapon?

A red shirt.

Seriously.

It’s his visual cue that makes him instantly recognizable.

He wears a red shirt EVERY TIME he’s doing something public for his business. (OK, fellow Star Trek nerds, I know you just clenched a bit, bracing for something awful to happen to him!)

So, what’s your red shirt?

A color, a logo, maybe even a catchphrase?

Use it everywhere to become unforgettable.

Focusing Your Efforts

Jason’s golden nugget of wisdom: focus where your audience is already lurking. Don’t be that person trying to be everywhere at once. Instead:

1. Find out where your audience hangs out online

2. Create content they can’t resist

3. Show up consistently like a reliable friend

4. Always include a call-to-action (because we’re not mind readers)

Remember, attention is great, but you need to tell people what to do next.

Protecting Your Brand from AI Misrepresentation

Jason also warned about the AI boogeyman.

If AI systems like ChatGPT get the wrong idea about you, they could misrepresent you to billions.

Yikes!

The fix?

Take control of your online narrative. Consistently present clear, accurate info about yourself to “educate” these AI systems.

Your Next Steps

Building a personal brand isn’t an overnight miracle, but you can start today:

1. Create a simple, clear website about who you are and what you do

2. Choose a visual element to use consistently across all platforms

3. Identify where your audience is looking and show up there consistently

4. Always include a clear call-to-action in your content

Remember, your personal brand is an asset.

It’s worth the time and effort to get it right.

WARNING: You could easily forfeit a whole glorious weekend and find yourself trapped indoors while you take care of this.

Don’t do that! I bet if you go out for a long, long walk, you’ll come up with insights and ideas that make building this for yourself much, much faster.

Jason’s got some great FREE resources at Kalicube.com - use them!

What’s the most challenging part of personal branding for you? Hit reply and let me know—I’m all ears!

Here’s the link to the replay.

This will NOT be for everyone…

But it’s my secret for really opening up the pipeline for creative ideas (and fantastic sleep). So I was thrilled when they asked to sponsor this edition of the newsletter.

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