This 65-Year-Old Entrepreneur Conquered Her Mental Monsters, Built a 7-Figure Business, and Created a Product that Ends Sugar Cravings

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Ever felt like your dreams were just out of reach?

Like there was an invisible force holding you back?

Well, buckle up, buttercup, because I'm about to introduce you to Janna Skroch, a 65-year-old firecracker who's not only conquered her own mental monsters but is now on a mission to help you slay yours too.

From Paper Mill to Amazon Powerhouse

Janna's entrepreneurial journey is like a rollercoaster ride designed by a caffeine-addicted engineer.

It all started when she was just a wee lass of 10, slinging newspapers in the frigid Minnesota winters. (Because apparently, frostbite builds character.)

Fast forward a few decades, and Janna found herself working at a paper mill for 30 years. Exciting, right? Well, hold on a sec, because life was about to throw her a curveball.

In 2012, an explosion at the paper mill led to its closure. Now, most people would've panicked faster and either taken the retirement off-ramp that just appeared or scrambled to find a new 9-5.

But not Janna. Oh no, she saw this as her chance to create something new.

With the help of a coach, Janna dove into the world of Amazon wholesaling. She started small, focusing on wholesale products. Within a few years, she had built a multi-million dollar business. The kicker? She did it all while working just a few hours each morning. Then she showed her son how to build a business like that, too.

Slaying the Sugar Monster

But wait, there's more! Because apparently, running a multi-million dollar business wasn't enough of a challenge, Janna decided to tackle a problem that plagues us mere mortals - sugar cravings.

Enter Shugeeze, Janna's latest brainchild.

It's a natural spray designed to help curb sugar cravings by temporarily numbing the sweet taste buds on your tongue.

Genius, right? It's like a muzzle for your sweet tooth.

But Shugeeze isn't just about the product. Janna's got a whole philosophy behind it. She views sugar cravings as a "sugar monster" that needs to be slayed. It's like turning your diet into an epic fantasy novel, minus the dragons (unless you count that cranky version of yourself before your morning coffee).

Embracing the Great Outdoors (Because Who Needs Netflix?)

One of Janna's secrets to success? Getting outside.

She's an avid runner, using her daily jogs as a time for inspiration and learning. She often listens to motivational content while running, pausing to record voice notes when ideas strike. It's like a mobile TED talk, but with more heavy breathing and occasional tripping over tree roots.

Janna and her husband also maintain an impressive garden, growing and canning hundreds of quarts of produce each year. We're talking 400 quarts of tomato products in one year alone. That's enough to make even the most seasoned Italian Nonna weep with joy.

Life is a Mind Game - Be a Winner

Perhaps the most inspiring aspect of Janna's story is her attitude towards life. She views life as a mind game, one that she's determined to win.

"I create my life today," encapsulates her approach to taking 100% responsibility for her life and choices.

This mindset has allowed her to overcome her fears, launch new ventures, and continue growing well into her 60s. It's a powerful reminder that age is just a number, and it's never too late to pursue your dreams (or start that pickle-making business you've always dreamed of).

The Panic Attack That Launched a Million-Dollar Business

Now, let's rewind a bit to a pivotal moment in Janna's journey. Back in 2004, she had the opportunity to buy a business and turn it into a women's exercise studio.

Exciting, right? Well, hold onto your yoga pants, because this is where things get interesting.

As the deadline approached, Janna's inner critic (let's call him Frankie) went into overdrive. "You don't know what you're doing!" it screamed. "You don't have a plan!" And just like that, within ten minutes of her offer being presented, Janna called it off.

But here's the plot twist…

That panic attack became the catalyst for her future success. It sparked a burning desire to understand what had happened, leading her down a rabbit hole of neuroscience books and personal development.

Fast forward to today, and Janna's not just conquering her own mental monsters - she's helping others slay theirs too. She's even written a fear workbook (which she modestly kept to herself, because apparently, writing a book isn't brag-worthy enough).

Running Towards Success (Literally)

At an age when most people are considering which brand of orthopedic shoes to buy, Janna is training for half marathons. And not just any half marathon - we're talking about the Mount Rushmore half marathon.

But here's a pro tip from Janna: don't believe the lies about it being all downhill after mile 7. There's a sneaky uphill at mile 11 that'll make you question your life choices faster than a midnight burrito run.

The Takeaway (Besides Sore Muscles and a Newfound Respect for Presidents Carved in Stone)

So, what can we learn from Janna's journey? Well, for starters:

1. Embrace change: When life throws you a curveball, look for the opportunity within the challenge. Or at least duck.

2. Start small, think big: Janna's Amazon business started with just a few hours of work each morning. Rome wasn't built in a day, and neither was her empire of cardboard boxes and packing tape.

3. Get outside: Nature can be a powerful source of inspiration and rejuvenation.

4. Mindset matters: Viewing life as a game you can win can help you overcome obstacles. Just remember, respawning isn't an option in real life.

5. It's never too late: At 65, Janna is launching a new product and running half marathons.

Janna's story is a powerful reminder that our biggest limitations are often the ones we place on ourselves. By recognizing and confronting our mental monsters, we can unlock our true potential and create the life we truly want.

So, the next time you're faced with a challenge or a craving you can't seem to shake, remember Janna's words: "Life's a mind game. Be a winner."

Tormented by the sugar monster? Janna’s got a free Facebook community that can help! Check it out here. 

You can also get some dream-stealing monster slaying help through her site, https://icreatemylifetoday.com/

The Secret Business-Growth Weapon You’re Probably Overlooking

Ever feel like you're shouting into the void, trying to stand out in a sea of competitors?

There’s a game-changing secret that's been hiding in plain sight: writing a bestselling book.

Now, before you roll your eyes and mutter "I'm not a writer," hear me out.

This isn't about penning the next great American novel. It's about leveraging one of the most powerful tools for business growth that you're probably ignoring.

How so?

• When you “wrote the book on” your expertise, it demonstrates that you know what you’re talking about. I’ve referred to the books I’ve done for clients as the “mother of all business cards.” (The books I wrote for the custom VW restoration shop hubby and I used to own contributed to our 3-year wait list on our 6-figure offer.)

• Your book can go places you can’t (yet). Like, what if you had Amazon ship your book to a prospect as a gift? Everyone opens Amazon packages. Everyone.

• Bragging rights are nothing to sneeze at. “Best-selling author” has a nice ring to it, oui? Think that might open some doors for you to be on podcasts and stages?

Now, I can already hear the objections bubbling up:

"I don't have time to write a book!"
"I'm not a good writer!"
"I wouldn't even know how to market it!"

Relax, overachiever. There are solutions for all of that. (Spoiler alert: You don't have to do it all yourself.)

Curious about how you can join the ranks of entrepreneur-authors and watch your business soar? Tune in next Friday, 10/4/24, at 2 pm Eastern inside the Entrepreneurs Gone Wild community on Facebook.

Paul Neustrom and I are going live to spill all the tea on how bestseller book authorship can transform your business (and your bank account). Paul’s a 7-time bestselling author, and I’ve helped 100+ entrepreneurs publish their books.

Don't miss this chance to learn how you can become the authority in your field, attract high-paying clients, and open doors you never even knew existed. Your competitors won't know what hit them.

Future bestselling authors, RSVP here.

We’re all about getting more time out in nature around these parts. What might happen if your investments could free you up to get out there more? Hmm.

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