The Practice of Feeling Good: A Transformative Approach for Thriving Entrepreneurs

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You’re Closer Than You Think.

Not to burnout. Not to chaos.
To the thing you actually wanted when you started this business.

Freedom. Impact. Creativity.
Clients who light you up. Work that feels like play. Space to think.

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He Wasn’t Always the “Feel-Good” Guy

Before Fletcher Ellingson was writing best-selling books like The Practice of Feeling Good and coaching entrepreneurs on how to thrive, he was hustling just like the rest of us. Drowning in to-do lists. Running on caffeine and cortisol. Pretending everything was “fine” while privately unraveling.

You know the drill:

Chase the next goal.

Outrun the fear.

Act busy so no one asks how you're really doing.

But then Fletcher hit a wall. Not a minor speed bump. A full-blown crash. The kind that makes you question everything—including whether this endless grind is actually the point.

Spoiler: It’s not.

The Shift That Changed Everything

When Fletcher started experimenting with the idea of “feeling good,” it wasn’t some sunshine-and-rainbows self-help fantasy. It was survival. He was tired of being exhausted, reactive, and disconnected from his own life.

So he made a bold move.

He decided that “feeling good” wasn’t optional. It wasn’t a reward to be earned after hitting milestones. It was the starting point.

Every day, before he dove into work or tackled the next fire, he chose to shift his state first.

And yes, that took practice. Still does.

Feeling Good ≠ Always Happy

If you're imagining Fletcher walking around with a perma-smile and Zen monk energy, slow your roll. That’s not what this is.

“Feeling good,” according to Fletcher, means feeling:

• Safe

• Secure

• Connected

• Open

• Willing

• Enthusiastic

• Optimistic

• Hopeful

• Inclusive

• Curious

It’s about choosing a mindset that fuels creativity and collaboration instead of scarcity and fear.

Because spoiler #2: fear might get you moving, but it doesn’t get you very far. Not sustainably, anyway.

The Hustle Lie We’ve All Bought Into

Fletcher doesn’t sugarcoat it—entrepreneurs are often the worst offenders when it comes to glorifying burnout.

We tell ourselves that working 16-hour days is noble. That sleeping is for the weak. That if we just hustle hard enough, the payoff will come.

But what does that actually get us?

Burnout. Resentment. Mediocre output. And zero joy.

“When we’re feeling fearful or insecure or scarce,” Fletcher says, “we’re not going to be the most productive or the most collaborative or the most creative.”

In other words, your grind might be admirable, but it’s also probably making you worse at your job.

Your Brain’s Not That Complicated

The core of Fletcher’s method is refreshingly simple: your brain responds to your focus. Period.

Focus on everything going wrong? Your brain will cook up anxiety and dread on demand.

Focus on something that feels good—even something tiny—and your brain shifts gears. It creates a new emotional reality to match.

Fletcher puts it like this:
“Your brain has to create an emotional response based on what you're focusing on. It doesn’t have a choice.”

So, yeah. Maybe stop doom-scrolling before work?

The "Thank You" Ritual That Isn’t Corny—It’s Science

Gratitude isn’t just some feel-good fluff. It’s a neurological power move.

Fletcher practices what he calls the “Thank You” exercise. It’s as low-tech as it sounds—just saying “thank you” over and over to the world around you.

“Thank you Lanai. Thank you Molokai. Thank you ocean. Thank you sun…”

Sounds woo-woo? Maybe. But it works. Because as you focus on those things, your nervous system calms down. You regulate your state. You stop the mental tailspin before it starts.

Need a Reset? Get Outside

Fletcher’s other go-to tool is free, instant, and available almost everywhere: nature.

He’s not pretending that every idea he’s ever had came to him while barefoot in a meadow. But he does know his best ideas tend to show up when he’s outside.

“When I’m out there… I just get connected,” he said. “My brain starts firing differently.”

It’s not magic. It’s biology. Nature literally shifts your brainwaves and nervous system into a more creative, less reactive state.

Also? The trees don’t email you. So there’s that.

No, He’s Not Perfect. That’s the Point.

Fletcher is the first to admit he hasn’t “arrived.” He struggles just like the rest of us.

“I suffer daily,” he said. “But the practice allows me to diminish the suffering.”

That’s what makes his approach so powerful—it’s not about pretending you’re fine. It’s about building a toolset for when you’re not.

It’s the difference between spiraling and recalibrating.

The Real Flex? Mastering Your State

In Fletcher’s world, emotional regulation isn’t just self-care. It’s strategy.

Because let’s be honest—anyone can grind themselves into the ground. But it takes serious skill to show up consistently clear-headed, collaborative, and creative.

“The people who are masterful at influencing their state,” Fletcher says, “are the ones who do incredible things in this world.”

It’s not flashy. It’s not sexy. But it works.

Ready to Practice Feeling Good (Without the Fluff)?

Fletcher isn’t promising instant bliss or a shortcut to success. What he is offering is a path that doesn’t leave you burned out and bitter.

A way to build the life—and business—you actually want. One intentional state shift at a time.

If you’re ready to stop being owned by your calendar, your cortisol, or your competition…

👉 Connect with Fletcher here.

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