Discover how to design your business around your lifestyle, not the other way around

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Calling all coaches!

(You other entrepreneurs can listen in, too.)

Can I ask a favor?

I’m putting together a waitlist for hosting in-person retreats here at Idyllwild Woods, once we’re ready.

If you’re interested in hosting an event here in the Smokies sometime - no obligation, just interested - would you please add your info to this form?

It also asks for some input as far as amenities that would help make your retreat here incredibly awesome. We’ll aim to build to suit!

Picture this: A woman in a bikini, lounging by a pool, laptop in hand. Not your typical business meeting setup. But for Chloe Murdoch, it's just another day at the office.

Welcome to the world of entrepreneurship, Chloe-style.

From Disorder to Empowerment

Chloe's journey didn't start poolside. It began with a decade-long battle against eating disorders. Anorexia. Orthorexia. Exercise addiction. The works. She lost her period for 11 years. Rock bottom? Not quite.

It was the wake-up call she needed.

At 24, Chloe had an epiphany. "I can no longer live in this way," she realized. Counting calories obsessively? Out. Fixating on weight and exercise? Gone. She was meant for more. Impact. Purpose. Freedom.

So she did what any self-respecting millennial would do. She started a coaching business.

Nature: The Ultimate Co-Founder

Here's where things get interesting. Most coaches set up shop in sterile offices or behind screens. Not Chloe. She took her business outside. Literally.

"I'm obsessed with nature," she admits. It's not just a hobby. It's her secret weapon.

Chloe doesn't just enjoy nature. She integrates it into her business model. Walk-and-talk coaching sessions. Poolside strategy calls. Hiking brainstorms. It's unconventional. It's brilliant.

Why? Because it works.

The Outdoor Advantage

Chloe's nature-first approach isn't just about pretty scenery. It's strategic. Here's why:

1. Clarity: Nature clears the mental fog. Big decisions? Make them under the sky, not fluorescent lights.

2. Creativity: Stuck? A change of scenery can spark fresh ideas.

3. Connection: Outdoor sessions create a unique bond with clients. It's hard to be stuffy when you're sweating on a trail.

But there's a catch. (Isn't there always?)

The Scale-or-Stagnate Dilemma

Success brings its own challenges. Chloe hit a crossroads familiar to many entrepreneurs. Grow or plateau?

"If you stay at $30k months for too long, you actually end up just going down," she notes. Harsh truth. But true nonetheless.

The problem? Scaling often means more structure. More systems. Less freedom. The very things many entrepreneurs are trying to escape.

Chloe's solution? Embrace the paradox.

Structured Freedom: The Holy Grail

Chloe's working on finding the sweet spot. Structure that supports growth without sacrificing the freedom she loves. It's a work in progress. But she's onto something.

Here's her evolving strategy:

1. Automate the mundane: Let tech handle the repetitive stuff.

2. Delegate wisely: Find people who share your vision.

3. Focus on strengths: Do what only you can do. Outsource the rest.

4. Keep nature central: Use the outdoors as a business tool, not just an escape.

It's not perfect. But it's progress.

The Chloe Effect

Chloe's approach is more than a business model. It's a lifestyle. One that's resonating with clients.

Her impact? Over 900 women transformed. 72 babies born to previously infertile clients. Countless lives changed.

Not bad for a business run from poolsides and hiking trails.

The Takeaway

Chloe's story isn't just about building a successful coaching practice. It's about redefining success itself.

It's proof that you can grow a business without losing your soul (or your tan). That nature can be more than an escape—it can be a catalyst for growth.

Is it easy? No. Is it worth it? Ask Chloe's clients.

Your Move

Inspired? Intrigued? Slightly jealous of Chloe's poolside office? Good.

Now it's your turn. Take a page from Chloe's playbook. Step outside. Breathe deep. Let nature fuel your next big move.

Ready to flow with Chloe? Connect with her on Instagram @flowwithchlo. Who knows? Your next breakthrough might be just a hike away.

Let the Bots Help You Get Outside into Nature Faster

That’s the biggest reason I’m excited about learning more cool AI stuff. Sheesh… if I had to do even just the art for this newsletter without AI, I’d be stuck indoors all week. Each task I learn to semi-automate (or at least speed way up) with AI gets me that much more time to go play in the dirt, take a hike in the forest, or just sit and look at the clouds.

That’s why I was really happy when The Rundown AI asked to sponsor today’s newsletter.

There’s always more to learn because there’s always more that’s emerging. Taking just 5 minutes a day to learn about AIs that can help you do the do? That’s pretty cool.

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