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Entrepreneur burnout? How playing in dirt saved this doctor's career
Dr. Ben Page
Entrepreneurs Gone Wild
November 01, 2024
In partnership with
From Burnout to Breakthrough: How Nature Saved This Entrepreneur’s Bacon
Picture this: You're hunched over your laptop, eyes bloodshot, downing your fifth cup of coffee.
The hustle is real. But so is the burnout. Sound familiar?
Dr. Ben Page has been there, done that, and lived to tell the tale. His secret weapon?
Not another productivity app or marketing hack.
It's dirt.
Yes, you read that right. Good old-fashioned soil.
Dr. Page, a chiropractor turned entrepreneur, hit rock bottom emotionally while building his business.
The typical entrepreneur story, right? Wrong. Instead of doubling down on the grind, he turned to nature. And it changed everything.
The Accidental Garden Guru
It started small. Two flower pots and a makeshift planter box.
Hardly Instagram-worthy. But those humble beginnings sparked a transformation.
Ten minutes a day. That's all it took. Tending to his mini-garden became Dr. Page's lifeline, pulling him out of his emotional slump and breathing new life into his entrepreneurial journey. Then his garden sprouted something new that would change… everything.
From Comfrey to Cash
While nurturing his garden, Dr. Page stumbled upon comfrey, a plant with some serious healing mojo. He whipped up a homemade salve and, in a twist of fate, broke his toe soon after.
Skeptical but desperate, he slathered on the concoction. The result? He was back on the basketball court in a week. Cue the lightbulb moment.
This accidental discovery led to the creation of Consuelda, Dr. Page's comfrey-based product line.
It wasn't all smooth sailing, though. Amazon rejections. Review struggles. The usual e-commerce nightmares.
But persistence paid off. Recently, Consuelda hit the coveted 100-review milestone on Amazon. Not too shabby for a business born from a broken toe and some backyard weeds.
On a personal note, as soon as our interview wrapped, I popped over to Amazon to get this Consuelda salve for hubby. At 58, he says, “It’s not the years, it’s the mileage” about the aches and pains he’s collected over decades of physical work. His shoulder had been keeping him from a good night’s sleep. PAST TENSE. (And he’s super skeptical about stuff, so it’s not a placebo effect.) Good stuff.
Nature’s Rx: More Than Just Pretty Scenery
Now, before you dismiss this as some hippie-dippy nonsense, listen up. There's science behind the nature-entrepreneur connection. Dr. Page breaks it down:
Grounding: It's not just for electrical circuits. Physically connecting with the earth improves blood flow and reduces inflammation. Think of it as a natural energy boost without the jitters.
Sunlight: Ditch the sunscreen (gasp!). Dr. Page advocates for gradual, unprotected sun exposure. It's nature's vitamin D supplement, minus the hefty price tag.
Soil Microbes: Getting your hands dirty exposes you to beneficial bacteria. It's like probiotics for your skin. Who knew gardening could be the new skincare routine?
But I’m a City Slicker, You Say
No sprawling backyard? No problem. Dr. Page started his nature journey with just two flower pots. You can too. Here's how:
Windowsill herbs: Fresh basil and entrepreneurial breakthroughs. A winning combo.
Lunch in the park: Swap the sad desk salad for a picnic. Your creativity will thank you.
Barefoot moments: Kick off your shoes for a quick grounding session. Bonus points if you can do it without stepping on something questionable.
The Long Game: Nature’s ROI
Sure, immediate stress relief is great. But the long-term benefits? Even better. Regular nature connection can lead to:
Improved physical health and flexibility (goodbye, entrepreneur's hunch)
Enhanced mental clarity (farewell, decision fatigue)
Greater patience (essential for dealing with difficult clients)
Continuous personal growth (because who doesn't want to level up?)
Dr. Page's journey from nature skeptic to advocate is a testament to the power of stepping outside. He's swapped his vegetable-heavy diet for a focus on meat and fats, challenging conventional wisdom. His next venture? Raising livestock on pasture. Talk about a plot twist.
The Bottom Line
Look, I’m not saying you need to abandon your tech startup for a life of homesteading and building a retreat center like we’re doing. But incorporating nature into your entrepreneurial routine? That's just smart business. It's time to think outside the office box. Way outside.
So, the next time you're tempted to pull an all-nighter, consider this…
Your next big breakthrough might be waiting in a flower pot, not your inbox.
Give it a shot. The worst that can happen? You get a little dirt under your nails. The best? You might just revolutionize your business – and your life.
Remember, in the words of Dr. Page, "We should be playing with nature, not trying to control it." So go ahead, get your hands dirty. Your business (and your sanity) will thank you.
2025 Wins Begin Now
As we head into the final couple of months of 2024, it is time to get our growth plans dialed in for 2025.
And I've got just the thing: The Get More Clients from Your Content Virtual Summit starting on November 18th!
Over 3 days Deirdre Tshien, CEO & Co-Founder of Capsho and Host of Win the Content Game, will be bringing you interviews with 30 industry experts (including yours truly).
You'll learn everything you need to know on how to create content that sells, how to grow your audience and how to convert that audience into leads and clients.
From how to create content worth publishing into a book and the specific anatomy of a video that converts to the strategy for growing more on social media while posting less, how to create successful micro-courses that make money on auto-pilot and so much more.
And of course, my presentation on creating content that resonates with your prospects so strongly that they’re saying, “Get out of my head!”
The best part? It's totally free!
Are We There YET?
Phew. Just a few more days of this current news cycle’s insanity.
But really, is it ever going to stop?
No. No, it is not.
I don’t know about you? But having my mind, emotions, attention, time, and energy hijacked by the news outlets… well, it feels like paying a TAX that I do not wish to pay.
Yet, I don’t want to just close my eyes, plug my ears, and say, “la la la la la la” to drown it out. (That behavior is reserved for when I accidentally end up watching a musical.)
So, here’s the solution that’s working for me. Maybe it’ll help you, too.
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